![]() However, to keep things simple we’re focusing on the cornerstone of content marketing: search engine optimized blog content. Must haves: What to include in an SEO content briefĬontent briefs can be used for all kinds of creative works, including videos and graphics. Content marketing managers, editors, and clients use them to tell writers, creatives, and agencies exactly what they’re looking for from a piece of content.Ī brief typically contains details about the topic and format of the piece, search engine optimization keywords (if applicable), information about the intended audience, resources the writer can reference, and guidelines for the style, tone, and voice of the piece.īriefs are important because they inform and align stakeholders, and help you create the best content in as few edits as possible. Get access to our free content brief templateĭownload the PDF here Let’s start with the basics: What is a content brief?Ī content brief is a document that communicates the direction a piece of marketing content – like a case study, report, or blog post – should take.Find out what to include in an SEO-focused brief.We’re stepping in to save the day and help you prepare more effective content briefs. While you may have a vision for the perfect blog post or webpage in your head, if you don’t communicate what you’re looking for well to your writer, then the deliverable won’t match your vision. In the content marketing process – and in most things in life – you won’t get what you don’t ask for. ![]() A detailed content brief is the key to making a great piece of copywriting come to life.
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